The previous filter experience on the Best Buy app was clunky and overbearing, hindering users from quickly zeroing in on their sought-after items. Recognizing that an efficient filter is crucial in the initial stages of shopping and could drive more purchases, the team want to reimagine the filter experience
Role and scope
Utilizing a data-driven approach, I crafted a design primarily for mobile that successfully balanced both user needs and business objectives
The redesigned feature, launched in 2022, brought substantial metric improvement. Furthermore, its successful pattern was adopted across various Best Buy platforms, extending its impact.