Despite being a light-weight feature in our app, the roommate-seeking tool had surprisingly high usage. However, the user journey ended abruptly once potential roommates were found, leading to high exit rates.
In this project, our goal was to enhance the roommate-finding experience and create reasons for users to remain engaged with the platform even after they finding their roommates successfully
Role and scope
My contributions range from initial research to the final handover in this project
The feature was launched in 2019 and we saw an improvement of over 8% in the retention rate.